HI-CONE MULTI-PACK Retains Pepsi's On-Shelf Image and Achieves the Consumer's Practical Needs

Leading multi-packaging specialists ITW Hi-Cone has installed a new packaging system at Pepsi-Cola Spain to create six bottle multi-packs for Pepsi's recently introduced new shaped 33 cl PET bottle for the Spanish market.

For maximum end-user convenience, the pack features a side lift carrier and Hi-Cone's unique zipper system, which enables bottles to be removed individually while the rest of the pack remains intact.

The Hi-Cone multi-pack also ensures that the new bottle design remains fully visible to help maintain and enhance Pepsi's established brand image.

This new packaging answers consumer's needs of more handy products easy to carry and at the same time facilitates its storage.

Hi-Cone has been supplying Pepsi-Cola Spain with multi-pack systems for cans since the 1980s. The company says the installation of the PET multi-pack machine is indicative of growing interest from the PET bottle market.

"Our systems provide drink manufacturers with the benefits of increasing unit sales without hindering the appearance of the primary container, a vital factor for PET bottles whose design and decoration is very much a part of brand identity," says Jordi Avellaneda Sales & Marketing Manager of ITW Hi-Cone.

"Bulk purchases are becoming increasingly popular among consumers," confirms Paloma Aguado, Marketing Manager, Pepsi-Cola Spain. "The Hi-Cone multi-pack answers this need while retaining the convenience of smaller individual bottle sizes. At the same time the visual impact of our bottle and our brand image are maintained".

"We are delighted with Hi-Cone's contribution to this important project."

The Hi-Cone multi-pack is also being used for other Pepsi brands including 7Up and Kas.

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